Why a Consistent Visual Identity is Important
VISUAL IDENTITY: Visible elements, such as a name, logo and design scheme, used to present an organization; the symbolic embodiment of all the information, values and vision of the City of Tuscaloosa.
Strong visual identity standards are the intersection of promise and perception.
It’s not just a logo, name or design. There’s a sophisticated strategy behind it, one that must accurately convey who we are, what we believe in and what unique value we provide. But that’s only one part of the equation. The way our audiences experience our City, their perceptions of it and associations with it, also shape our brand’s value. By presenting a unified visual appearance across all communication, we can ensure that perception and promise align and that all audiences associate the City of Tuscaloosa with progress, strength, growth and innovation.
Tuscaloosa has become one of the most talked-about cities in the South. A powerful new image that reflects our progressive goals starts with a unified graphic identity. The Tuscaloosa mark is modern and dynamic; it conveys our ambitions while still being respectful of our past. Because Tuscaloosa is a multifaceted City, where technology and imagination, arts and athletics comfortably coexist, the mark is approachable, inclusive and authentic for our many audiences. It is a visual expression of innovation, credibility and connection.
These qualities have shaped the creation of this visual identity guide. By complying with its specifications, you help project a clear, unifying image for the City and its exciting future.
The guidelines in this manual enable us to implement the visual identity in a range of applications, thus enhancing all of the City’s communications. Support the program by applying these guidelines consistently.